Rochester AudioVisual Association

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Organization Overview

For almost 50 years, RAVA has become a truly unique organization.  It is one of the first associations of its kind anywhere in the United States.

With a mix of members who use or supply all types of visual and audio communications tools, RAVA maintains a rare and evolving sense of perspective.

Accomplishments, which at times exceed those of larger, national groups, testify to the quality of people involved.  RAVA has sponsored topical symposiums which have drawn national speakers and attention, has served as regional host for national conventions, and regularly draws renowned guests for major banquets and meetings.

Because RAVA is unaffiliated with any national groups, dues remain nominal and yet allow for regular regional interchange.  Members serve as individuals and do not officially represent their respective companies or institutions.

All meetings are open to non-members.  Come meet us at our next gathering, like our monthly First Tuesday luncheons.  And bring a friend.


Our Mission

RAVA is a nonprofit organization of media professionals - a community network for sharing ideas across the growing spectrum of communications systems.

Explore a list of RAVA's past events.


Organization Profile 2003-2004


Paul Tracy

Paul has owned and operated Envision Productions for 10 years.  He also designs, develops and supports Smart Classrooms and educational technology needs for Monroe Community College.  Paul also teaches classes as an adjunct lecturer in Computer Generated Imagery, Digital Photography, and Audiovisual Technology.  He has more information at
Vice President:

Fred Armstrong

Fred is owner of Animatus Studio, a successful animation production company in Rochester since 1989.  For over two decades Fred has worked on feature films, documentaries, industrials, commercials and music videos.

Keith Bullis

Keith Bullis is Media Services Manager for the Eastman Dental Center at the University of Rochester Medical Center. He is involved in video conferencing, video production, still photography, web design and audio visual support. In addition, he owns a wedding and commercial photography studio called Visual Imagery and Design.

Tom Cummings

Tom is owner of Cummings Creative in Pittsford.  His career has included work as an ad agency copywriter, television producer, and agency vice president for creative services.  He has also worked as a radio announcer and voice-over narration talent.

Membership Chair:

Michelle Mikesell


Michelle is employed at Monroe Community College.  She enjoys fishing, hunting, and time with her four children.  Her pastimes include gardening, playing softball, basketball, volleyball and collecting pens.  She has recently graduated with a degree in Fire Protection Technology.

Scholarship Chair:

Dan Reardon

Dan has been chairman of the RAVA scholarship committee for five years.  Thousands of dollars are raised and given to many college students in the Rochester area each year.  Dan is currently employed by the West Irondequoit Central School District.  For twenty-eight years Reardon has helped thousands of kids reach their full potential.  As WICSD Coordinator Of Media Services many programs have been introduced to teachers, including video-on-demand.
ShopTalk Newsletter editor:

Tom Hope

Tom created Hope Reports, a company that is one of the cornerstones in reporting on various aspects of the industry.  He is a statistician, author, lecturer, former film producer, listed in Who's Who in America, a founder of CINE, a Life Member of the University Film & Video Association and annual contributor to the Encyclopedia Britannica Yearbook. 



Contact Information

585-586-5862 (Secretary phone)
Postal address
92 Legacy Oak Trail, Pittsford, NY 14534
Electronic mail
General Information: ravainfo
Webmaster: ravamaster

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Copyright � 2004 Rochester AudioVisual Association
Last modified: 11/02/2004